Say goodbye to the trial room. As brick-and-mortar shops are slowly being allowed to reopen in parts of India, malls and high street outlets are busy chalking out strategies with cues from China to make a comeback. For Indian consumers, this could mean a marked change in shopping experience once the lockdown ends. Mohan Clothingowned menswear apparel brand, Blackberrys, for instance, is planning to do away with trial rooms.
April 27, 2020 at 12:05PM
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