E-shoppers double amid Covid to 42% of internet users

The consumer base of e-commerce shoppers has doubled to 42% of urban active internet users in India over the last three months (amid the Covid-19 pandemic), according to a study by consulting firm Kantar. Nearly 50% of these are new users of e-commerce coming from tier-1 and -2 cities.



August 29, 2020 at 04:00AM