Social marketing veteran ‘DK’ passes away

Media and social marketing veteran Dwipal Kumar Bose passed away early on Friday. He was 75 years old. DK, as he was popularly known, was a pioneer in the field of social marketing. He had started the country’s first social marketing agency, Thompson Social. He later went on to head Ogilvy Outreach, which carried out the largest multi-brand rural campaign for Unilever.



October 10, 2020 at 04:00AM